It’s the Friday before Thanksgiving and you have 495 Christmas Displays that need to be in store in 5 business days. With 48 hours notice, Toys R’ Us entrusted World Transport Services to handle this logistically challenging merchandising project. World Transport divided the country into 27 regions, engaged 27 long haul carriers to make multiple freight drops in strategic locations and developed an in-depth local delivery schedule that launched key Christmas merchandise on time, in tandem with the advertising drop.